New Zealand advert challenges casual homophobia

An advert is looking out new zealanders over the terrible use of the word "homosexual" thru the medium of a dropped pie.
Lgbt rights charity rainbow teenagers launched to video to draw attention to casual homophobia, where people use the phrase within the incorrect context, new zealand usher in reviews.
The video, viewed over 355,000 instances already at the group's facebook web page in its first two days, indicates a farmer being chastised by using his colleague for pronouncing "homosexual" after he drops his pie on the floor.
"certainly nigel, that's no longer homosexual in any respect. It's deeply disappointing, but it's no longer gay," the pie-dropper is instructed.
"except that pie is a person who loves some other guy, it is now not homosexual," his colleague continues, while every other employee chips in with "or a woman who loves every other girl."
The clip ends with a fourth worker admitting that he's virtually "quite homosexual", accompanied by way of the tagline "if it's no longer gay, it's no longer gay," stuff.Nz information internet site says.
High quality and empowering term
Frances arns of rainbow teenagers stated the organization changed into crushed via the high-quality reaction to the advertisement, and hoped it might make new zealanders think twice about habitually the usage of the word "homosexual" as a pejorative time period.
Misuse of the word "perpetuates homophobia, and may be especially tough for young humans as they're developing their identification," she informed stuff.
In preference to an expression of sadness, "homosexual is an crucial phrase inside the rainbow network that people use to explicit their identification and sexuality. It is a nice and empowering term," ms arns concludes.